The beginning of this year I met with Henri Bendel and was told I was "too edgy". Then I met with a long time friend of my husband who is an "Accessories Branding Expert"; she used to buy for Hot Topic back in the day, etc... Now she is the person well-known Accessory Designers call in when they need their business and Collections turned around. Anyway, she expressed I had talent & vision, but...was "too edgy".
I was bummed, but persevered. I didn't really know where I was headed or how I would get there. What I DID know was that I had to stay true to myself otherwise I was not paying homage to the creativity that lives inside me. It has a life of its own. Changing how it is inherently born would be untrue. Making it any less "edgy" would be fasle...so I persevered.
Then, a little while after that - and MUCH to my surprise - The Three Village Patch got in touch with me. They discovered me on Twitter of all places and wanted to write a business profile on MerCurios. I said YES of course. Then it all seemed to snowball from there... Sales took off; our jewelry was featured in the "Etsy Finds" blog not once, but twice! We were on the Etsy front page a few times. Well-known Fashion Blogs started including our jewelry in their "shop it now" sections - half the time I discovered these little features via Google Analytics. And the creme de la creme - the Australian Fashion Magazine "Cleo" included our jewelry in TWO issues - September and October - and continue to request more samples. We have been approached by other fashion publications and boutiques and tattoo shops too! And it just keeps getting better...
Too Edgy, they said... Stay True to You! says I ...and the world will eventually catch up.