Do you carry business cards with you?
Do you wear your own product?
Are you comfortable and confident when speaking about your product?
Well you should be, and here's why:
I cannot tell you how many customers we have had the pleasure of doing business with - not because they ask about my jewelry - but because I mention theirs! That's right! I mention theirs. Below is a real conversation that took place while on line in my local Starbucks. It can happen to anyone, anywhere.
Me: "Ooo, I love your necklace. Is that Rock Love?" Them: "Yes, how did you know?" Me: "I'm a big fan. I would recognize Allisons' work anywhere." Them: "Me too, I love my necklace" Me: [pulling out my business card case] forgive me for being presumptuous. I'm a local jewelry designer, whose style is organic and raw - lots of free hand wire wrapping, big rocks and crystals, etc. Here is my card in case you would like to see more of our work. Them: [looking at the pictures on the back of the card] "Wow, beautiful stuff. I'll definitely check out the site" Me: "Thank you"
...That was the end of it. I went on to place my drink order and they theirs; we went our separate ways. The very next day I received an order for three custom pieces.
It doesn't always work out like that. Sometimes it takes weeks before I hear from them. Sometimes I never hear from them at all, and that's okay. I think about it like this - one more business card is one more seed planted.
We would love to hear your thoughts...
Are you comfortable being the initiator?
How would you react in a similar situation?
Do you or have you gotten business from the most unlikely of places?
Any tips for fellow readers on what has worked or not worked for you?